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Privacy Policy

for Buffalo Match · Last updated:

Overview

This Privacy Policy explains how the team behind Buffalo Match ("we", "us") collects, uses, and shares information when you use the mobile game on iOS or Android (the "App"). We strive to collect only what we need to operate, improve, and support the App. We do not sell your personal information.

Data We May Collect

We do not intentionally collect sensitive categories of personal data.

Attribution & Marketing

To understand how users discover the App and to measure the performance of our advertising campaigns, we may collect campaign-related attributes via AppsFlyer or Singular. This may include advertising identifiers (IDFA/GAID), IP address, user agent, install timestamp, and campaign metadata (e.g., network, campaign, ad set, creative).

Session Replay & Analytics

To improve quality, debug issues, and enhance UX, we may record anonymized in‑app interactions using Smartlook or Microsoft Clarity ("session replay"). These tools can capture screen views, taps, and technical events. We configure them to avoid logging sensitive fields where possible.

Push Notifications

We use Firebase (Firebase Cloud Messaging) to send optional push notifications. If you opt in, your device’s push token is processed to deliver messages. You can opt out anytime via your device settings or in‑app notification settings (if available).

How We Use Data

  • Provide and operate the App (including security and fraud prevention).
  • Measure installs, campaign effectiveness, and user acquisition.
  • Improve stability and user experience; diagnose crashes and bugs.
  • Send push notifications you have opted in to receive.
  • Comply with legal obligations and enforce our terms.

Your Choices

  • Tracking/Ads On iOS, you can manage tracking in Settings → Privacy & Security → Tracking. On Android, you can reset/limit ads personalization in Google settings.
  • Notifications Disable push notifications in your device settings or in‑app (if available).
  • Data Requests Contact us to access, delete, or correct your data (see Support).

Legal Bases (EEA/UK)

Where the GDPR/UK GDPR applies, we rely on the following legal bases:

  • Consent for push notifications and, where required, advertising attribution/analytics.
  • Legitimate interests to improve the App, prevent fraud, and ensure security.
  • Legal obligations when needed to comply with applicable law.

Data Sharing

We share data with service providers only to operate the App and for the purposes described above (e.g., AppsFlyer, Singular, Smartlook, Microsoft Clarity, Firebase). We may also share information if required by law, to protect rights and safety, or as part of a merger, acquisition, or asset sale.

Retention & Security

We keep information only as long as necessary for the purposes set out in this Policy, unless a longer retention period is required by law. We apply technical and organizational measures to protect your data; no system is 100% secure.

International Transfers

Our providers may process data in countries outside your own. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information.

Children’s Privacy

The App is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as updating the "Last updated" date and, where appropriate, providing in‑app notice.

Support & Contact

If you have questions or requests about this Privacy Policy or your personal data, contact us:

Please include your device type, OS version, and the App version to help us investigate.